Who We Are

For years, the emulsion market in Pakistan was dominated by a few expensive and imported brands, making high-quality emulsions a costly investment for businesses. This created a significant barrier for many, limiting access to premium coating solutions. It was during this time of monopolized pricing and limited options that KTM International saw an opportunity to disrupt the market and make a significant impact.

Recognizing the need for more affordable and accessible emulsions, KTM International made a bold move by introducing a range of high-quality, budget-friendly emulsions to the market. Unlike the existing imported brands, KTM International’s emulsions were not only competitively priced but also delivered outstanding performance, rivaling the quality of their more expensive counterparts. This strategic launch marked a turning point in the industry, as KTM International successfully broke the monopoly held by the costly imported emulsions.

The response from the market was overwhelmingly positive. Customers quickly embraced KTM International’s emulsions for their excellent quality and affordability. The demand for imported emulsions began to decline as more and more businesses turned to KTM International for their coating needs. The company’s commitment to providing high-quality products at accessible prices resonated with a wide audience, and soon, KTM International’s emulsions were covering a significant portion of the market in Pakistan.

As word spread about the reliability and cost-effectiveness of KTM International’s products, the company’s reputation continued to grow. The market’s shift towards KTM emulsions was so profound that the importation of foreign emulsions sharply decreased, with many businesses choosing KTM as their go-to brand for coating solutions. Over time, KTM International not only captured the majority of the market but also established itself as the leading brand in Pakistan’s coating industry.

KTM International’s emulsions became synonymous with quality and affordability, earning the trust of customers nationwide. The brand’s success story is a testament to its innovative approach and dedication to meeting the needs of the market. Today, KTM International stands proudly as Pakistan’s best-selling number one coating merchant brand, a leader in the industry, and a true disruptor that reshaped the landscape of the emulsion market in Pakistan.